Veeva's Crossix Acquisition: A Data Integration Analysis
This analysis examines the 2019 Veeva Crossix acquisition, detailing the integration of patient data with Veeva CRM and its impact on pharma marketing analytics
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Articles tagged with “hcp-engagement”
What is HCP Marketing? A Guide for the Pharma Industry
Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.
Salesforce Health Cloud for Biopharma: A Technical Guide
Explore Salesforce Health Cloud for biopharma. This in-depth guide covers its core CRM capabilities for patient engagement, clinical trials, and HCP relationshi
A Guide to Next Best Action (NBA) in Pharma Marketing
An overview of Next Best Action (NBA) in pharma. Learn how this AI strategy uses data to suggest optimal engagement actions for healthcare professionals.
Evaluating CSOs for Pharmaceutical HCP Engagement in 2025
Examine 2025 trends for Contract Sales Organizations in pharma. This analysis compares top providers and strategies for HCP engagement and outsourcing.
The Role of CRM Systems in the Medical Device Industry
An analysis of how CRM systems support medical device firms in managing HCP relationships, sales pipelines, and maintaining strict regulatory compliance.
Securing the First HCP Meeting: Strategies for Pharma Outreach
Best practices for pharma teams to secure first meetings with HCPs: outreach tactics, channel comparison, overcoming gatekeepers, and expert tips for success.
UX Best Practices for HCP Engagement Platforms
Evidence-based UX strategies for digital HCP engagement platforms in pharma: trends, challenges, best practices, and compliance for IT teams.
Non-Personal Promotion (NPP) to HCPs: A Comprehensive Guide for Pharma Marketers
A detailed exploration of Non-Personal Promotion strategies in pharmaceutical marketing, covering best practices, compliance requirements, and tools for effective HCP engagement without face-to-face interaction.
Managing and Tracking HCP Engagement in Modern U.S. Pharma Marketing
A comprehensive guide to modern healthcare professional (HCP) engagement solutions for pharmaceutical companies, covering omnichannel strategies, compliance requirements, technology platforms, and best practices for tracking and measuring engagement effectiveness.
Pharmaceutical Marketing in the U.S. vs. Traditional Industries
A comprehensive analysis of how pharmaceutical marketing differs from traditional industries, covering regulatory frameworks, key players, allowed practices, and compliance requirements in the U.S. healthcare market.
Veeva Engage: Digital HCP Engagement for Pharma and Life Sciences
A comprehensive overview of Veeva Engage, exploring how this cloud-based platform enables pharmaceutical and life sciences companies to interact with healthcare professionals (HCPs) through compliant digital channels, including virtual meetings, messaging, and content sharing.