Articles tagged with “digital-marketing”

Outsourcing Healthcare Professional (HCP) Marketing in Pharma

Guide to outsourcing HCP marketing in pharma: benefits, risks, industry trends, compliance, and how to manage third-party partnerships effectively.

15 min read

5/14/2025

HCP marketing outsourcing pharma commercial contract sales organization digital marketing compliance pharma IT industry trends

Veeva CLM: IT Guide for Pharma Marketing

A technical deep-dive into Veeva's Closed Loop Marketing (CLM) platform, exploring implementation, integration, and optimization for pharmaceutical marketing teams.

60 min read

4/25/2025

veeva closed-loop-marketing pharmaceutical digital-marketing crm sales-force content-management data-analytics marketing-automation system-integration life-sciences

Non-Personal Promotion (NPP) to HCPs: A Comprehensive Guide for Pharma Marketers

A detailed exploration of Non-Personal Promotion strategies in pharmaceutical marketing, covering best practices, compliance requirements, and tools for effective HCP engagement without face-to-face interaction.

40 min read

4/14/2025

non-personal-promotion npp hcp-engagement pharma-marketing digital-marketing healthcare-compliance fda-regulations phrma-code omnichannel-marketing

Managing and Tracking HCP Engagement in Modern U.S. Pharma Marketing

A comprehensive guide to modern healthcare professional (HCP) engagement solutions for pharmaceutical companies, covering omnichannel strategies, compliance requirements, technology platforms, and best practices for tracking and measuring engagement effectiveness.

45 min read

4/9/2025

hcp-engagement pharma-marketing healthcare-professionals omnichannel compliance crm analytics life-sciences digital-marketing