Next Best Action Articles

Articles tagged with “next-best-action”

A Guide to Next Best Action (NBA) in Pharma Marketing

An overview of Next Best Action (NBA) in pharma. Learn how this AI strategy uses data to suggest optimal engagement actions for healthcare professionals.

20 min read

9/30/2025

next best action pharmaceutical marketing hcp engagement artificial intelligence machine learning predictive analytics omnichannel marketing sales force effectiveness

Contact AI University

I personally work with pharma and biotech companies to build custom AI-powered software. Software development costs have dropped significantly this year—let's discuss how I can help bring your ideas to life.

Contact AI University