Articles tagged with “next-best-action”

Veeva CRM AI: Predictive HCP Targeting & Pre-call Insights

Analyze AI-driven HCP targeting in Veeva CRM. Review predictive field intelligence tools, including Pre-call Agent and ODAIA, for dynamic call planning.

40 min read

2/22/2026

veeva crm hcp targeting predictive analytics pharma sales ai odaia pre-call agent field force effectiveness next best action machine learning life sciences crm

A Guide to Next Best Action (NBA) in Pharma Marketing

An overview of Next Best Action (NBA) in pharma marketing. Learn how AI-driven NBA strategies optimize HCP engagement, with 2026 updates on agentic AI, Salesforce Agentforce, and the PharmaForceIQ-Aktana acquisition.

20 min read

9/30/2025

next best action pharmaceutical marketing hcp engagement artificial intelligence machine learning predictive analytics omnichannel marketing sales force effectiveness