
What is HCP Marketing? A Guide for the Pharma Industry
Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.

Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.

In-depth guide to U.S. pharmaceutical marketing regulations: FDA, FTC, Sunshine Act, anti-kickback, compliance, and IT obligations for pharma companies.

Overview of major HCP data providers, U.S. compliance rules, and best practices for pharma IT. Includes vendor comparison, legal requirements, and governance tips.