Articles tagged with “pharma-sales”

Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.

Examines the use of Veeva CRM across the pharmaceutical and life sciences sectors. Details companies using the platform, with evidence from job postings.

A comprehensive guide to the leading commercial analytics software platforms for pharmaceutical companies, covering sales forecasting, field force effectiveness, market access analysis, real-world evidence integration, customer segmentation, and omnichannel marketing optimization.