The SCDC Framework for AI Messaging in Life Sciences
Learn the SCDC framework for differentiated messaging of high-value AI solutions in life sciences. This guide explains how to tailor content for diverse stakeho
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Articles tagged with “pharmaceutical-marketing”
Top 10 MLR Review Software: A Guide for Life Sciences
A comprehensive guide to MLR review software for pharma and life sciences. Compare the top 10 platforms and learn how to ensure marketing content compliance.
What is HCP Marketing? A Guide for the Pharma Industry
Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.
A Guide to Next Best Action (NBA) in Pharma Marketing
An overview of Next Best Action (NBA) in pharma. Learn how this AI strategy uses data to suggest optimal engagement actions for healthcare professionals.
Pharmaceutical Remarketing: A Guide to Platform Compliance
An educational guide to executing compliant pharmaceutical remarketing. Explores platform policies on Google, Meta, LinkedIn, and Reddit, plus data privacy.
Pharmaceutical Mobile App Usage and Engagement Strategies
This report details how pharmaceutical companies use mobile apps for patient support, medication adherence, and data collection, outlining strategies and challenges.