What is HCP Marketing? A Guide for the Pharma Industry
Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.
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Articles tagged with “pharmaceutical-marketing”
A Guide to Next Best Action (NBA) in Pharma Marketing
An overview of Next Best Action (NBA) in pharma. Learn how this AI strategy uses data to suggest optimal engagement actions for healthcare professionals.
Pharmaceutical Remarketing: A Guide to Platform Compliance
An educational guide to executing compliant pharmaceutical remarketing. Explores platform policies on Google, Meta, LinkedIn, and Reddit, plus data privacy.
Pharmaceutical Mobile App Usage and Engagement Strategies
This report details how pharmaceutical companies use mobile apps for patient support, medication adherence, and data collection, outlining strategies and challenges.