Articles tagged with “hcp-marketing”

What is HCP Marketing? A Guide for the Pharma Industry

Learn about HCP marketing in the pharmaceutical industry. This guide covers strategies, digital channels, omnichannel engagement, and key pharma regulations.

35 min read

10/10/2025

hcp marketing pharmaceutical marketing physician marketing omnichannel marketing hcp engagement pharma sales pharma regulations sunshine act

Outsourcing Healthcare Professional (HCP) Marketing in Pharma

Guide to outsourcing HCP marketing in pharma: benefits, risks, industry trends, compliance, and how to manage third-party partnerships effectively.

15 min read

5/14/2025

HCP marketing outsourcing pharma commercial contract sales organization digital marketing compliance pharma IT industry trends