Articles tagged with “pharma-marketing”

This analysis examines the 2019 Veeva Crossix acquisition, detailing the integration of patient data with Veeva CRM and its impact on pharma marketing analytics

How Veeva Crossix and big data are transforming pharma marketing analytics: capabilities, compliance, case studies, and adoption trends in the U.S.

In-depth guide to U.S. pharmaceutical marketing regulations: FDA, FTC, Sunshine Act, anti-kickback, compliance, and IT obligations for pharma companies.

A comprehensive guide to Key Opinion Leader (KOL) tiering in pharmaceutical marketing, covering definition, strategic importance, tiering criteria, engagement strategies, and compliance considerations for U.S. pharma companies.

A detailed exploration of Non-Personal Promotion strategies in pharmaceutical marketing, covering best practices, compliance requirements, and tools for effective HCP engagement without face-to-face interaction.

A comprehensive step-by-step guide for pharmaceutical marketing teams to plan, develop, and launch effective patient portals that improve engagement, adherence, and outcomes while ensuring regulatory compliance.

A comprehensive guide to modern healthcare professional (HCP) engagement solutions for pharmaceutical companies, covering omnichannel strategies, compliance requirements, technology platforms, and best practices for tracking and measuring engagement effectiveness.

A comprehensive analysis of how pharmaceutical marketing differs from traditional industries, covering regulatory frameworks, key players, allowed practices, and compliance requirements in the U.S. healthcare market.

A comprehensive guide to Veeva PromoMats features and capabilities, exploring how it streamlines promotional content management and ensures regulatory compliance in life sciences.