Articles tagged with “veeva-crossix”

Veeva's Crossix Acquisition: A Data Integration Analysis

This analysis examines the 2019 Veeva Crossix acquisition, detailing the integration of patient data with Veeva CRM and its impact on pharma marketing analytics

20 min read

10/14/2025

veeva crossix life sciences analytics patient data analytics hcp engagement veeva crm integration pharma marketing privacy-safe data

Veeva Crossix and Big Data: Transforming Healthcare Marketing Analytics

How Veeva Crossix and big data are transforming pharma marketing analytics: capabilities, compliance, case studies, and adoption trends in the U.S.

45 min read

5/16/2025

Veeva Crossix big data pharma marketing analytics compliance case studies omnichannel privacy