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Articles tagged with “patient-support

Building a Custom HCP Engagement Portal: A Step-by-Step Guide for Pharma Marketing Teams
Building a Custom HCP Engagement Portal: A Step-by-Step Guide for Pharma Marketing Teams

A comprehensive guide for pharmaceutical marketing teams to plan, build, and optimize a custom HCP engagement portal to boost physician engagement through educational content, interactive tools, and personalized experiences. Updated for 2026 with AI, Vault CRM, and regulatory insights.

65 min read
4/14/2025