Articles tagged with “marketing-automation”

Oracle Cloud CX Suite for Life Sciences Industry Engagement

Explore how Oracle Cloud CX supports customer experience in life sciences, encompassing CRM, marketing, and service applications for compliant engagement with HCPs and patients.

55 min read

7/9/2025

oracle cloud cx life sciences customer experience crm healthcare professionals compliance pharmaceuticals medical devices marketing automation

Marketing Technology (MarTech) API Integrations in Life Sciences

Guide to MarTech API integrations for pharma: CRM, marketing automation, analytics, consent, compliance, and best practices for unified digital engagement.

20 min read

5/15/2025

MarTech API integration CRM marketing automation pharma IT compliance analytics consent management

Veeva CLM: IT Guide for Pharma Marketing

A technical deep-dive into Veeva's Closed Loop Marketing (CLM) platform, exploring implementation, integration, and optimization for pharmaceutical marketing teams.

60 min read

4/25/2025

veeva closed-loop-marketing pharmaceutical digital-marketing crm sales-force content-management data-analytics marketing-automation system-integration life-sciences