Trigger-Based Marketing: Twelve Events That Matter for Healthcare | Educational Posters Infographics

The infographic outlines twelve key trigger events that are relevant for trigger-based marketing in the healthcare context. It is visually organized into a 3x4 grid, with each cell representing a specific event. Each event is represented by a distinct icon within a navy blue circle, accompanied by a short descriptive label. The first event is 'New Diagnosis', symbolized by a medical cross. The second event depicts 'Prescription Fills and Refills', showing pill bottles. The third event is 'Switch from Competitor', illustrated by a capsule. The fourth event shows 'Treatment from New HCP', using a hospital building icon. The fifth event is 'Prior Authorization Approval', represented by a document icon with a checkmark. The sixth event is 'Start of New Therapy', symbolized by two medicine bottles. The seventh event showcases 'Significant Change in Volume', depicted by a line graph trending upwards. The eighth event represents 'Updated Copay or Access Program', illustrated by a dollar sign within a circular arrow. The ninth event is 'Missed Refill', represented by a calendar with a checkmark. The tenth event depicts 'Engagement with HCP Content', symbolized by a laptop with a heart. The eleventh event represents 'Change in Location', illustrated by a house with a location pin. The twelfth event represents 'Upcoming Device or Software Renewal', symbolized by a monitor displaying a waveform.