Pharma Promotion

The infographic outlines non-personal promotion practices for pharmaceuticals, specifically focusing on marketing to doctors through indirect methods. The definition section describes this approach as utilizing indirect methods instead of face-to-face interactions. Key channels are visually represented using icons and include Email (an envelope with an @ symbol), Websites (a screen with horizontal lines), Webinars (a laptop with a play icon), and Brochures (a screen with text icon). Best practices emphasize providing accurate and relevant information, segmenting and personalizing content, and ensuring compliance with regulations. Regulatory considerations include adhering to industry marketing codes and substantiating all claims made. The graphic also delineates the benefits and challenges associated with non-personal promotion, citing cost-effectiveness and scalability, as well as the ability to provide frequent updates, as advantages. The primary challenge noted is the limited ability to engage in real-time.