HCP KOL Tiering Practices in Pharmaceutical Companies | Educational Posters Infographics

The infographic illustrates how pharmaceutical companies categorize healthcare professionals (HCPs) as Key Opinion Leaders (KOLs) into tiers to prioritize engagement. An initial graph shows three ascending bars, likely representing the increasing impact or influence across the tiers. The infographic then breaks down the tiers: Tier 1, Global Key Opinion Leaders, identified by a globe icon, are characterized by high scientific publication impact and broad international influence, and frequent speaker engagements. Tier 2, Regional KOLs, indicated by a location pin on a world map, exhibit moderate publication impact, influence across multiple countries, and regular speaker engagements. Tier 3, Local Experts, represented by a doctor icon, show lower publication impact, local or national influence, and occasional speaker engagements. At the bottom, a process flow labeled 'BEST PRACTICES -> SEGMENTATION -> ENGAGEMENT' describes the steps of regularly updating tiering criteria, complying with local regulations, and tailoring engagement to the KOL tier.