Veeva Vault CRM X-Pages Development Services: What to Know Before You Start

Executive Summary

Veeva Vault CRM X-Pages is the next-generation embedded analytics platform that replaces MyInsights for Vault CRM customers. Unlike its predecessor which required a separate license, X-Pages comes included in the standard Vault CRM subscription at no additional cost. This guide covers what pharmaceutical companies should know when evaluating X-Pages development services, including capabilities, implementation approaches, and how to select the right development partner.

What is Veeva X-Pages?

X-Pages (formerly MyInsights on Vault CRM) is a data visualization and user interaction tool embedded within Vault CRM. It enables pharmaceutical field teams to access real-time, contextual, and historical information directly within their CRM workflow.

Key Capabilities

X-Pages vs MyInsights: Which Do You Need?

If you're migrating to Vault CRM or starting fresh, you'll work with X-Pages. If you're staying on the legacy Salesforce-based Veeva CRM, you'll continue using MyInsights. Both use similar development approaches and the same underlying JavaScript library.

X-Pages Development Approaches

1. X-Pages Studio (No-Code)

X-Pages Studio is a no-code, browser-based tool that allows business analysts and admins to create dashboards without technical skills.

Best for:

• Simple data visualizations
• Quick prototyping
• Teams without dedicated developers
• Dashboards with standard components

Limitations:

• Limited customization options
• Cannot integrate complex external data sources
• Restricted to pre-built components

2. Custom Code Development (HTML/JavaScript)

For complex requirements, X-Pages supports full custom development using HTML5, JavaScript, and the Veeva JS library.

Best for:

• Complex data integrations (Veeva Nitro, external APIs)
• Custom UI/UX requirements
• Advanced analytics and calculations
• Multi-step workflows
• Integration with AI/ML models

Requirements:

• JavaScript development expertise
• Understanding of Veeva data models
• Knowledge of offline-first architecture
• Familiarity with the Veeva JS library API

Typical X-Pages Development Timeline

Total timeline: 6-13 weeks depending on complexity

Simple X-Pages Studio dashboards can be completed in 2-4 weeks. Complex custom-coded solutions with integrations typically take 8-12 weeks.

Selecting an X-Pages Development Partner

When evaluating X-Pages development services, consider these factors:

1. Veeva Partner Certification

Veeva maintains a Vault CRM X-Pages Partner Program that certifies partners who have demonstrated expertise. Certified partners have:

• Completed at least 3 X-Pages implementations
• Passed Veeva's technical assessments
• Maintained customer satisfaction standards

2. Pharmaceutical Industry Experience

X-Pages development requires understanding of:

• Pharmaceutical sales and medical affairs workflows
• Regulatory compliance requirements (21 CFR Part 11)
• HCP/HCO data governance
• Field force effectiveness metrics

3. Technical Capabilities

Evaluate partners on their ability to:

• Integrate with Veeva Nitro for enterprise analytics
• Connect external data sources (claims data, market research)
• Build offline-capable solutions
• Implement proper security and access controls

4. Support Model

Consider ongoing support needs:

• Bug fixes and maintenance
• Veeva platform updates compatibility
• Feature enhancements
• Training and documentation

Common X-Pages Use Cases

Pre-Call Planning Dashboard

Provides field reps with a consolidated view before each HCP meeting:

• Last interaction date and key messages delivered
• Prescription history and trends
• Formulary status and access restrictions
• Open samples and inventory

Territory Performance Dashboard

Gives managers and reps visibility into territory KPIs:

• Call activity vs. targets
• Reach and frequency metrics
• Sales trends by product
• Team comparisons and benchmarks

KOL Engagement Analytics

Supports medical affairs teams with Key Opinion Leader insights:

• Publication and trial participation history
• Engagement timeline across channels
• Influence metrics and network mapping
• Scientific exchange tracking

Next-Best-Action Guidance

Delivers AI-powered recommendations within the workflow:

• Suggested content based on HCP profile
• Optimal call timing recommendations
• Cross-sell opportunities
• Compliance-approved messaging

Cost Considerations

Development Costs

Costs vary based on:

• Number and complexity of dashboards
• Data integration requirements
• Customization level
• Partner rates (typically $150-$300/hour for certified partners)

Ongoing Costs

• Maintenance: 15-20% of initial development cost annually
• Enhancements: Billed as new projects or retainer hours
• Training: Typically included in initial project; refreshers may be additional

Getting Started with X-Pages

Step 1: Assess Your Current State

• Are you on Vault CRM or legacy Veeva CRM?
• What dashboards do you currently have?
• What data sources need to be integrated?

Step 2: Define Requirements

• What decisions should the dashboard enable?
• Who are the primary users?
• What KPIs matter most?

Step 3: Evaluate Build vs. Buy

• Can X-Pages Studio meet your needs?
• Do you have internal development resources?
• What's your timeline and budget?

Step 4: Select a Partner

• Review certified X-Pages partners
• Evaluate pharmaceutical industry experience
• Request case studies and references

Conclusion

Veeva X-Pages represents a significant evolution in embedded CRM analytics for pharmaceutical companies. With no-code options for simple use cases and full custom development capabilities for complex requirements, X-Pages can deliver the contextual insights field teams need to be more effective.

For companies considering X-Pages implementation, the key is matching the development approach to your requirements: X-Pages Studio for quick wins and simple dashboards, custom development for complex integrations and advanced analytics.

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IntuitionLabs specializes in Veeva X-Pages and MyInsights development for pharmaceutical companies. Contact us to discuss your requirements or view our case studies to see examples of our work.