Dos and Don'ts

This infographic presents guidelines for HCP (Healthcare Professional) engagement marketing, divided into 'DO's' and 'DON'Ts'. The 'DO's' section, marked with blue checkmarks, includes: Focusing on educational content; ensuring compliance with regulations; personalizing communications, represented by a people icon; leveraging multiple channels, indicated by a computer monitor icon; and measuring engagement metrics. Conversely, the 'DON'Ts' section, identified by red crosses, cautions against: Spamming with promotional messages; ignoring privacy rules; using jargon without clarity; neglecting feedback loops; and relying on a single communication channel. A handshake graphic appears between the main title and the 'DO's' and 'DON'Ts' sections, visually connecting collaboration and agreement. Each 'DO' and 'DON'T' point is accompanied by a corresponding icon to visually reinforce the message, enhancing clarity and memorability. The layout is clean, using a blue and white color scheme for readability and professionalism. This structured format facilitates quick comprehension of essential engagement marketing practices.