Case Study: Enhancing Scilex Holding Company's Commercial Operations

How custom Veeva MyInsights dashboards powered by Veeva Nitro revolutionized field sales analytics and performance tracking

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Executive Summary & Client Overview

Scilex Holding Company partnered with IntuitionLabs.ai to revolutionize their field sales analytics and performance tracking through custom Veeva MyInsights dashboards.

Related topics
AnalyticsVeeva CRMPharmaSales Ops

Scilex Holding Company (Nasdaq: SCLX) is a revenue-generating biopharmaceutical company dedicated to acquiring, developing, and commercializing non-opioid pain therapies. Their mission centers on revolutionizing pain management through innovative delivery systems, maintaining a diverse pipeline, and upholding strong ethical principles.

Key Products

  • ZTlido® - FDA-approved for post-herpetic neuralgia (PHN) pain relief
  • ELYXYB® - FDA-approved oral solution for acute migraine treatment

Key Challenges

Fragmented Data Ecosystem
Sales representatives had to navigate multiple systems to access prescription data, claims information, and CRM metrics.
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Delayed Performance Insights
Data updates were often weekly or monthly, preventing timely intervention for underperforming territories.
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Limited Prescriber Intelligence
Sales teams lacked a unified view of critical healthcare provider information and interaction history.
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Inefficient Pre-call Planning
Manual compilation of data from disparate sources reduced time spent on high-value selling activities.
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Suboptimal Resource Allocation
Without real-time insights, sample distribution and lunch & learn events weren't optimally targeted.
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Veeva MyInsights Implementation

Custom analytics dashboards powered by Veeva Nitro for real-time sales performance tracking

Territory Insights Dashboard

Real-time Analytics

Daily automated updates ensuring timely availability of critical insights

Unified Data View

Integration of prescription data, claims information, and CRM metrics in one place

Enhanced Efficiency

Significant reduction in pre-call planning time through instant access to comprehensive data

Solution Components

Territory Performance Dashboard

Visual tracking of prescription trends with detailed breakdowns by payment channel

Pre-Call Planning Tool

Comprehensive HCP profiles with prescription history and interaction tracking

Resource Optimization

Sample distribution and event ROI tracking with actionable insights

MyInsights represent a true breakthrough for our commercial operations. For the first time in our company history, we have a solution that aggregates claims data, prescription information, goal tracking, and CRM activities in one place with daily automated updates.
Senior Director of Commercial Operations, Scilex Holding Company

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Get detailed insights into how Scilex Holding Company transformed their commercial operations with Veeva MyInsights dashboards. Learn about the implementation process, challenges overcome, and measurable results achieved.

Scilex Pharmaceuticals Office

Key Dashboard Features

Comprehensive analytics tools designed for pharmaceutical sales excellence

Weekly TRx Trend Analysis

Track prescription volume trends with payment channel breakdowns

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Goal Attainment Metrics

Real-time progress tracking against quarterly targets

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Prescriber Intelligence

Identify top prescribers and monitor prescription patterns

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Call Activity Analysis

Track call attainment and effectiveness metrics

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Sample Management

Monitor sample distribution and compliance

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Market Comparison

Analyze competitive positioning in relevant markets

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Technical Implementation

The solution leverages Veeva Nitro's robust data warehouse capabilities and MyInsights' visualization tools to create a seamless, integrated analytics platform.

Daily automated data processing ensures sales representatives always have access to the most current information for decision-making.

  • Unified Data Warehouse: Centralized repository for all commercial data
  • Automated Pipelines: Regular data ingestion with minimal IT overhead
  • Cloud Infrastructure: Scalable Amazon Redshift backend
  • Real-time Processing: Daily automated updates
  • Mobile Optimization: Full functionality on field devices

Territory Insights Dashboard

A comprehensive performance tracking tool providing sales representatives with territory-level analytics including weekly TRx trend analysis, goal attainment metrics, prescriber intelligence, call activity analysis, and resource utilization tracking.

Territory Insights Dashboard

Account-Level Pre-Call Planning Dashboard

A tactical tool enabling representatives to prepare effectively for individual HCP interactions with comprehensive account profiles, prescription performance data, sample history, and market comparison insights.

Pre-Call Planning Dashboard

Ready to transform your sales operations?

Download our detailed case study and contact IntuitionLabs.ai to schedule a demo of our Veeva MyInsights solutions.

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