Marketplace – Veeva Vault PromoMats Integration

This video provides an in-depth demonstration of how content authors can leverage an integration between Magnolia's Digital Experience Platform (DXP) and Veeva Vault PromoMats to ensure the use of approved, compliant medical content on digital portals. The presentation highlights the critical need for pharmaceutical and life sciences companies to maintain regulatory adherence in all public-facing materials. It showcases a practical solution that streamlines the content authoring process while upholding strict compliance standards, thereby mitigating risks associated with unapproved content.

The demonstration begins by illustrating a common challenge: authors often have access to a Digital Asset Management (DAM) system within their DXP (e.g., Magnolia's DAM) that contains numerous assets, but without any certainty regarding their approval status for medical use. The video then introduces the integration with Veeva Vault PromoMats, a system specifically designed for managing approved promotional materials in regulated industries. It walks through the process of an author replacing an unapproved, pixelated banner image with an approved one directly from Veeva Vault PromoMats. A key aspect emphasized is that the content is referenced, not copied, from Veeva, establishing Veeva Vault PromoMats as the single source of truth. This means any updates or new versions of the asset in Veeva Vault are automatically reflected on the Magnolia-powered portal, eliminating manual updates and ensuring consistency.

Beyond individual assets like images and text paragraphs, the video delves into the concept of "modular content." This advanced feature allows for the creation and approval of combinations of different data elements (e.g., a thumbnail, title, and paragraph) as a single module within Veeva Vault PromoMats. The significance of modular content lies in its ability to ensure that not only are individual components compliant, but their combined use is also pre-approved. This dramatically simplifies the authoring process, as authors can select a pre-approved module, reducing the need for additional layers of approval for content combinations. The demonstration concludes by showcasing a live update: a modification made to a module directly within Veeva Vault PromoMats is instantly reflected on the Magnolia portal, reinforcing the "single source of truth" principle and the efficiency gained through this integration.

Key Takeaways:

• Ensuring Regulatory Compliance: The core value proposition of the integration is to guarantee that all medical content published on digital platforms is approved and compliant with industry regulations, directly addressing a critical need in the pharmaceutical and life sciences sectors.
• Single Source of Truth: By referencing content directly from Veeva Vault PromoMats rather than copying it, the integration establishes Veeva as the definitive single source of truth for all approved medical assets. This prevents content fragmentation and ensures consistency across all channels.
• Automated Content Updates: The direct referencing mechanism means that any changes, version updates, or modifications made to assets or modules within Veeva Vault PromoMats are automatically reflected on the integrated digital portal, eliminating manual synchronization efforts and potential errors.
• Streamlined Authoring Workflow: Authors can easily browse and select approved images and text directly from Veeva Vault PromoMats within their DXP interface, significantly simplifying the content creation process and reducing the risk of using unapproved materials.
• Value of Modular Content: Modular content allows for the pre-approval of combinations of assets (e.g., an image, title, and paragraph). This accelerates content creation by providing authors with ready-to-use, compliant content blocks, thereby reducing subsequent approval cycles for combined elements.
• Mitigating Approval Bottlenecks: By using pre-approved modular content, companies can bypass additional layers of approval that would typically be required when combining individually approved assets, leading to faster content deployment and improved speed to market.
• Enhanced Content Governance: The integration provides robust content governance by ensuring that only assets with an "approved" status in Veeva Vault PromoMats are available for use, preventing the accidental publication of draft or non-compliant materials.
• Improved Digital Experience Quality: The ability to easily access and deploy high-quality, approved assets directly from Veeva Vault PromoMats helps maintain a professional and compliant digital experience for healthcare professionals and other stakeholders.
• API-Driven Integration: The connector works by configuring the DXP with Veeva credentials, which then invokes Veeva Vault PromoMats' content APIs to read and expose content, highlighting the importance of robust API capabilities for enterprise integrations.
• User-Friendly Authoring Experience: The demonstration shows a user-friendly interface within the DXP, allowing authors to select and apply compliant content with ease, similar to using assets from a native DAM, thereby enhancing productivity.

Tools/Resources Mentioned:

• Magnolia Digital Experience Platform (DXP)
• Veeva Vault PromoMats

Key Concepts:

• Approved Compliant Content: Content that has undergone and passed all necessary regulatory and internal review processes, making it suitable for public or professional use in regulated industries.
• Single Source of Truth: A concept in information systems design where all data elements are stored in one, and only one, location, ensuring data consistency and accuracy across all applications that use it.
• Modular Content: Content broken down into reusable, self-contained components or modules, which can be individually approved and then combined in various ways, often with pre-approval for specific combinations.
• Digital Asset Management (DAM): A system for organizing, storing, and retrieving rich media assets (images, videos, audio, documents) within an organization.
• Content APIs: Application Programming Interfaces that allow external systems to programmatically access, retrieve, and manage content from a content management system or digital asset repository.

Examples/Case Studies:

• Replacing a Banner Image: An author replaces a pixelated, unapproved banner image on a portal page with an approved image pulled directly from Veeva Vault PromoMats.
• Inserting Educational Text: An author inserts a text paragraph about "thrombosis" from Veeva Vault PromoMats into an educational component on the portal, ensuring the text is pre-approved.
• Building a Treatment Section: A "treatment section" component, comprising a thumbnail, title, and paragraph for drug information, is built using pre-approved "modular content" from Veeva Vault PromoMats, demonstrating how combinations of elements can be approved together.