HubSpot for Senior Living, or Senior Living CRM Powered by HubSpot, is a purpose-built configuration of the HubSpot CRM platform developed by SmartBug Media, a leading HubSpot Elite Partner. It is designed to provide small and medium-sized senior living communities with a unified, intuitive, and HIPAA-compliant solution to manage the entire customer and resident lifecycle.
Key Benefits and Capabilities
The solution centralizes disparate systems into a single platform, eliminating the need to cobble together multiple point solutions for marketing, sales, and operations.
- Operations & Occupancy Management: Streamlines the management of move-ins, move-outs, and depositors with robust resident and facility data. It includes tools for managing maintenance requests, work orders, and physical assets within the community.
- Senior Living Marketing: Allows teams to run, measure, and execute campaigns with consolidated reporting and analytics. Features include email marketing, SEO, content management (CMS), event management, and AI-powered lead scoring and automation.
- Senior Living Sales: Maximizes sales representative productivity with lead management, task prioritization, and automated workflows to accelerate qualified leads through the pipeline and increase occupancy rates.
- Resident Experience & Support: Utilizes HubSpot's Service Hub for ticketing, knowledge base, and survey tools, enabling better communication with residents and their families and efficient resolution of service requests.
- HR & Recruitment: Accelerates the recruitment process by providing the necessary tools to manage hiring within the platform.
- Integrations: The platform leverages HubSpot's extensive ecosystem of over 1,500 integrations, allowing seamless connection with other senior living management software.
By leveraging HubSpot's enterprise architecture with senior living-specific enhancements and a HIPAA-compliant data infrastructure, the CRM helps organizations improve efficiency, reduce costs, and enhance the overall resident experience.