Veeva Vault Tutorial For Beginners || Veeva Vault For Cloud Based Content And Data Management

This video provides an in-depth exploration of Veeva Vault's capabilities for cloud-based content and data management, specifically tailored for the pharmaceutical and life sciences industries. The presenter, unable to access a live dashboard, systematically walks through various product sections, detailing the features and benefits of Veeva's data offerings and services. The core focus is on how Veeva's integrated data solutions support commercial operations, ensure regulatory compliance, enhance healthcare professional (HCP) engagement, and provide robust business intelligence.

The presentation begins by outlining Veeva's "data" products, starting with Reference Data, which includes Open Data—a global repository of HCP and healthcare organization (HCO) information. This section emphasizes the importance of accurate and comprehensive foundational data for commercial teams, detailing its availability across 110 countries and integration methods. Following this, the video delves into Compliance Data, highlighting features designed to streamline adherence to regulations, minimize risks associated with off-label promotion, and ensure accurate reporting. It underscores the critical role of a single global ID for HCPs in tracking engagement and maintaining compliance with various legislations like PDMA and Ohio TDD.

Further expanding on Veeva's data ecosystem, the video introduces Open Data Email for improving provider connectivity and email performance, noting its seamless integration with Vault CRM. It then moves to Deep Data, which offers granular insights into calls, medical processes, key accounts, and workflows through products like Linky People and Linked Medical Insights. The discussion progresses to Performance Data, encompassing Compass Patient, Prescriber, and National, which provide anonymous patient longitudinal data, projected prescriptions, and procedures for the US market. Finally, Pulse Data is presented as a tool for commercial operations and analytics teams to improve segmentation and targeting by analyzing HCP access metrics derived from Veeva CRM activity data, identifying engagement gaps and optimizing field team productivity. The video concludes by showcasing Veeva's business consulting services, trusted by a range of pharmaceutical companies, aimed at accelerating operations and enhancing collaboration.

Key Takeaways:

• Veeva Vault as a Centralized Platform: Veeva Vault serves as a comprehensive cloud-based solution for managing content and diverse data types crucial for pharmaceutical and life sciences operations, integrating various data sources and services into a unified ecosystem.
• Global HCP/HCO Reference Data (Open Data): Veeva's Open Data provides a trusted foundation of global reference data on healthcare professionals and organizations, including names, addresses, contact information, specialties, and affiliations, available in over 110 countries and integrated with CRM systems and APIs.
• Enhanced Regulatory Compliance: The platform offers robust compliance data features to streamline adherence to regulations, enforce sampling protocols, minimize off-label promotion risks, and ensure accurate reporting, keeping pace with rapidly changing state and local requirements.
• Single Global ID for HCP Tracking: A unique global ID for healthcare professionals allows for consistent tracking of engagement across different geographies, facilitating compliance reporting and more effective enforcement of sampling protocols.
• Immediate Specialty Verification: Veeva's compliance tools enable immediate verification of HCP specialties, designations (e.g., MD, DO, NP, PA), and credentials, which helps confirm sample eligibility before calls and minimizes the cost of wasted samples.
• Transparency and Aggregate Spend Reporting: The system supports transparency by tracing cross-border engagement and referencing a unique global ID for all reportable entities, allowing for accurate rule application reports across geographies and reconciliation of aggregate spend.
• Optimized Email Engagement with Open Data Email: This feature enriches customer reference data with high-quality email addresses, ensuring exceptional deliverability and unrestricted use across the organization, fully integrated with Vault CRM to reduce complexity.
• Deep Data for Granular Insights: Veeva's Deep Data products (Linky People, Linked Medical Insights, Link Key Account, Link Workflow) provide in-depth information about calls, medical insight processes, key accounts, decision-makers, and flexible platforms for managing engagements.
• Performance Data for Market Intelligence: Compass Patient, Prescriber, and National data offerings deliver critical market insights, including anonymous patient longitudinal data (prescriptions, procedures, diagnoses), and projected prescriptions/procedures at various geographic and professional levels for over 4,000 US brands.
• Pulse Data for Commercial Operations Optimization: HCP Access data, derived from Veeva CRM activity, provides quarterly metrics on who the industry reaches and how often. Commercial teams use this to improve segmentation, targeting, identify engagement gaps, and understand field team productivity versus industry averages.
• Integrated Data and Software: A key benefit highlighted is the seamless integration of Veeva's data products with its CRM and other software, reducing operational complexity and ensuring data consistency across platforms.
• Continuous Quality Updates: Veeva emphasizes continuous quality updates across its data offerings, ensuring the accuracy and reliability of information for its users.
• Strategic Consulting Services: Veeva Business Consulting works with a range of biopharma companies to accelerate operations, scale change faster, and enhance collaboration, demonstrating a commitment beyond just software provision.

Tools/Resources Mentioned:

• Veeva Vault
• Veeva CRM
• V CRM (mentioned as a source for Pulse Data)
• Open Data (Global HCP/HCO reference data)
• Compliance Data
• Open Data Email
• Deep Data (Linky People, Linked Medical Insights, Link Key Account, Link Workflow)
• Performance Data (Compass Patient, Compass Prescriber, Compass National)
• Pulse Data (HCP Access)

Key Concepts:

• HCP (Healthcare Professional): Individuals in the healthcare field.
• HCO (Healthcare Organization): Institutions involved in healthcare.
• Open Data: Veeva's global reference data for HCPs and HCOs.
• Compliance Data: Data and features designed to ensure adherence to industry regulations.
• Deep Data: Granular, specialized data providing insights into specific operational aspects.
• Performance Data: Market-level data on patient, prescriber, and national trends.
• Pulse Data: Metrics derived from activity data to assess HCP access and engagement.
• PDMA (Prescription Drug Marketing Act): US federal law related to drug distribution.
• DAN (Drug Accountability Number): A specific identifier for drug products.
• NOILEIE, Ohio TDD legislation: Specific compliance requirements mentioned.
• Global ID: A unique identifier for HCPs across different systems and geographies.
• Aggregate Spend: Total value of payments or transfers of value made to HCPs/HCOs, subject to transparency reporting.
• Brick Level Data: Data aggregated at a granular geographic level (e.g., sales territories).

Examples/Case Studies:

• The video mentions several prominent biopharma companies as customers of Veeva Business Consulting, including Alcon, Election, Bayer, Biogen, and Halion, illustrating the broad adoption and trust in Veeva's services across the industry.