Veeva Vault PromoMats Demo Video

This video provides a detailed demonstration of the content lifecycle management process within the life sciences industry, utilizing Veeva Vault PromoMats as the central platform for digital asset management (DAM) and regulatory compliance. The scenario follows Janet, a global brand manager at Verdejo Biopharma, as she initiates a multi-channel campaign for the product Cola Cap. The process begins with Janet leveraging existing, approved assets from PromoMats to brief her creative agency. This establishes the platform's role in ensuring content consistency and global reuse from the outset, streamlining the initial creative phase and ensuring that all new materials are built upon a foundation of approved components, such as source image files and logos.

The demonstration highlights the critical role of the Medical, Legal, and Regulatory (MLR) review process, emphasizing how Vault PromoMats accelerates approvals. Reviewers (like Carol) can access and comment on various digital assets—including eDetails, websites, and approved emails—in a responsive format across any device, wherever and whenever. This capability significantly speeds up the traditionally bottlenecked approval stage. Furthermore, the system facilitates global collaboration, as demonstrated when Janet requests an amendment from the creative agency (Joe); Joe is automatically notified and his team quickly makes required changes by leveraging source artwork directly from the materials proposed within Vault PromoMats, ensuring accuracy and compliance before final global approval.

A significant portion of the workflow focuses on content localization and regional adoption. John, the regional brand manager for Europe, accesses Janet’s global toolkit, including campaign materials and links to approved claims and references, directly within PromoMats. Using the platform’s shopping cart feature, John selects appropriate components for the European market, quickly checking copyright status and making necessary local adjustments. The immediate ready access to source files, references, and claims simplifies the localization process, allowing John to efficiently assemble and share composite component and production files with local agencies, thereby reducing redundant work and accelerating time-to-market in specific regions like Spain.

Finally, the video connects the approved content directly to commercial execution. Once localized and approved, the assets are automatically made available to the field force. Fredericka, a sales representative using Veeva CRM in Spain, utilizes the approved Cola Cap eDetail during a quick face-to-face meeting with a key opinion leader, Dr. Garcia. The successful interaction, including the doctor's engagement with the content and subsequent promise to review the associated campaign website, is tracked. This tracking data feeds back into the Vault PromoMats Digital Asset Dashboard, allowing both regional manager John and global manager Janet to measure the effectiveness and rapid adoption of the multi-channel campaign across various Spanish-speaking markets, demonstrating a closed-loop system from content creation to commercial insight. The system is explicitly designed to accelerate the digital supply chain for life sciences companies dealing with sophisticated multi-channel digital content.

Key Takeaways:

• Centralized Digital Asset Management (DAM): Veeva Vault PromoMats serves as the enterprise DAM system, enabling global brand managers to initiate new campaigns by locating and reusing existing, approved source materials (images, logos) to maintain brand consistency and compliance across all markets.
• Accelerated MLR Review: The platform significantly speeds up the Medical, Legal, and Regulatory review process by allowing reviewers to access and comment on diverse digital assets (eDetails, websites, approved emails) in a responsive format on any device, eliminating traditional bottlenecks associated with manual review cycles.
• Compliance through Source Control: When creative amendments are required, the agency leverages source artwork directly from the approved materials within Vault PromoMats, guaranteeing that all final assets are built upon a foundation of pre-approved, compliant components.
• Streamlined Localization: Regional brand managers can efficiently adapt global assets for local markets using the PromoMats shopping cart feature, which provides immediate access to linked claims and references, simplifying the process of checking copyright and making necessary regional adjustments.
• Reduced Agency Workload: By providing immediate access to source files, references, and claims, the system drastically reduces the amount of redundant work required by local agencies during the localization process, improving efficiency and accelerating time-to-market.
• Seamless CRM Integration: Approved localized content is automatically made available to the field force through integration with Veeva CRM, ensuring that sales representatives are always using the most current, compliant materials (e.g., eDetails) during interactions with healthcare professionals (HCPs).
• Closed-Loop Commercial Insight: The platform facilitates closed-loop marketing by tracking HCP engagement with the content presented via Veeva CRM (e.g., viewing an eDetail or promising to visit a campaign website), providing valuable activity data.
• Actionable Campaign Measurement: The tracked activity data feeds into the Vault PromoMats Digital Asset Dashboard, allowing both global and regional managers to measure the success, effectiveness, and rapid adoption of multi-channel campaigns across various markets, enabling data-driven optimization.
• Digital Supply Chain Optimization: The entire workflow is engineered to accelerate the digital supply chain for life sciences, managing complex multi-channel content from initial concept and global approval through localization, distribution, and final usage tracking in the field.

Tools/Resources Mentioned:

• Veeva Vault PromoMats: The primary platform demonstrated, used for enterprise Digital Asset Management (DAM), MLR review, content localization, and campaign tracking.
• Veeva CRM: Used by the sales representative (Fredericka) in the field to present approved eDetails to healthcare professionals.
• Vault PromoMats Digital Asset Dashboard: The business intelligence interface used by brand managers to track content adoption and measure campaign effectiveness.

Key Concepts:

• Digital Asset Management (DAM): The systematic organization, storage, and retrieval of digital assets (images, videos, documents) to ensure brand consistency and regulatory compliance.
• Medical, Legal, and Regulatory (MLR) Review: The mandatory process in life sciences where all promotional and medical content must be reviewed and approved by internal experts to ensure adherence to regulatory standards (e.g., FDA, EMA).
• Content Localization: The process of adapting global campaign materials (text, claims, references) to meet the specific cultural, linguistic, and regulatory requirements of a regional market.
• Digital Supply Chain (Life Sciences): The end-to-end process of creating, reviewing, approving, distributing, and tracking compliant digital content for use across multiple channels (e.g., eDetail, website, email).

Examples/Case Studies:

• Company: Verdejo Biopharma (a fictional pharmaceutical company).
• Product: Cola Cap (the product being promoted globally).
• Workflow: The creation of a global campaign toolkit (landing page, leave-behind sheet, eDetail, approved email) initiated by Global Brand Manager Janet, reviewed by Carol (MLR), localized by Regional Brand Manager John (Europe), and executed by Sales Rep Fredericka (Spain).