Veeva Systems Inc VEEV Q3 2026 Earnings Call
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Published: December 1, 2025
Insights
The Veeva Systems fiscal 2026 third quarter earnings conference call provides a strategic overview of the company's performance, focusing heavily on the ongoing transition of its core CRM business, the transformative role of AI, and continued expansion across the R&D and Commercial Clouds. The company reported strong Q3 results, exceeding guidance, with total revenue of $811 million and non-GAAP operating income of $365 million. A central theme was the strategic shift toward Vault CRM and the competitive dynamics surrounding the top 20 pharmaceutical customers, which are crucial indicators for the broader life sciences technology market.
A significant portion of the discussion centered on the migration of top 20 customers from the legacy Veeva CRM (built on Salesforce) to the new Vault CRM platform. Management confirmed that 14 of the top 20 customers are expected to migrate, while six are potentially opting for other solutions, primarily custom builds on the Salesforce platform. Management downplayed the long-term risk, noting that CRM now constitutes only about 20% of total revenue (down from 25% two years prior) and that any revenue impact would be modest in the short term, with no expected material impact on 2030 goals due to business diversity and the potential for "win-backs" over time, often triggered by executive turnover or project failures associated with custom builds. Furthermore, retaining customers provides significant upside through cross-selling new products like Service Center, Marketing Automation, and the burgeoning Veeva AI suite.
Innovation, particularly through "Veeva AI," was highlighted as a major growth driver and competitive differentiator across all product areas. Customers are moving past the experimentation phase and seeking practical, industry-specific AI solutions that deliver rapid value, such as automating safety case processing for adverse events and enabling compliant insight generation in CRM for field teams. Veeva's strategy is to integrate AI deeply into its industry-specific applications, leveraging deep domain knowledge and combining it with business consulting to manage change adoption. This holistic approach, integrating software, data (Crossix, Compass), and consulting, is positioned as a unique advantage in building the "industry cloud for life sciences." The company anticipates AI will drive value broadly across the business, focusing on agility and insight generation in Commercial, and labor reduction in areas like Safety and Clinical Operations.
Beyond CRM, the R&D and Quality Clouds continue to show strong momentum. In R&D, the company maintains a strong position in clinical, despite isolated competitive losses, and is excited about next-generation innovations aimed at bridging sponsors, clinical research sites, and patient recruiting. The Quality Cloud is expanding, driven by the unique offering of three core products (quality documentation, QMS, GxP training) on a single common platform, which is appealing to CDMOs and manufacturing sites. The company also announced an early adopter in the critical Laboratory Information Management System (LIMS) space, signaling a significant greenfield opportunity in manufacturing. Commercial strength was also noted in Crossix, the digital marketing measurement and audience targeting business, which is growing faster than the historical mid-teens rate due to increasing digital marketing investment and its growing standardization within the industry.
Key Takeaways: • CRM Revenue Shift and Risk Mitigation: The CRM suite now accounts for only 20% of total revenue, down from 25%. While six of the top 20 customers are leaning away from Vault CRM, the company expects no material impact on its long-term 2030 goals, emphasizing the diversity of its product portfolio (R&D, Quality, Data). • Vault CRM Upside through Cross-Sell: Retained Vault CRM customers present significant cross-sell opportunities for new products like Service Center, Campaign Manager, Patient CRM, and especially the integrated Veeva AI solutions, which are expected to drive broader adoption of the Commercial Cloud suite. • AI Focus on Practical, Regulated Applications: Veeva AI is concentrating on high-value, industry-specific use cases, such as compliant free-text insight generation in CRM and dramatically increasing the efficiency of safety case processing (adverse event automation), moving clients beyond generic LLM experimentation. • Holistic Industry Cloud Strategy: Veeva is positioning itself as the "general contractor" for life sciences, integrating software, data (Crossix/Compass), and business consulting capabilities. This integrated approach is designed to ensure long-term system compatibility and simplify complex change management for customers. • R&D Cloud Dominance in ETMF: The company has achieved a significant milestone with 20 out of the top 20 customers selecting its Electronic Trial Master File (ETMF) solution, highlighting a strong position in clinical operations documentation and standardization. • Early Days in R&D Expansion: Despite strong momentum, the R&D Cloud is still in its early adoption phase for newer applications like RTSM (Randomization and Trial Supply Management), ECOA, and Safety, indicating substantial future growth runway within the top 20 biopharma companies. • Quality Cloud Greenfield Opportunity: The Quality Cloud is expanding into new areas like LIMS (Laboratory Information Management System) for manufacturing sites. This represents a significant greenfield opportunity as current solutions are often non-modern, on-premise systems, contrasting with Veeva's unified cloud platform. • Digital Marketing Investment Driving Crossix Growth: The Crossix business is experiencing accelerated growth due to increased investment in digital marketing (HCP and consumer) and the need for standardized measurement and optimization, positioning it as a significant long-term growth driver. • Safety System Complexity and Adoption Pace: Safety systems are highly critical and complex, leading customers to be highly hesitant about change. While AI presents a potential "game-changer" for safety processing efficiency, adoption is expected to be slow, moving from early adopters to the middle majority over several years. • Veeva Basics for Small Biotech: The Vault Basics offering, now adopted by about 100 customers, is crucial for supporting the small biotech ecosystem. It allows small companies to start with a professional, compliant solution and "graduate" directly to enterprise Veeva without changing systems if their molecule succeeds. • Competitive Landscape in CRM: The competition for CRM is primarily against custom-built solutions on the Salesforce platform. Management expresses confidence that the custom-build approach often leads to project failure or obsolescence, creating future win-back opportunities for Veeva's industry-standard, integrated platform.
Tools/Resources Mentioned:
- Vault CRM
- Veeva AI
- Crossix
- Vault Safety
- Vault Quality (QMS, Documentation, Training)
- Vault Clinical (EDC, ETMF, RTSM, ECOA)
- Nitro (Data Cloud)
- Network (Master Data Management)
- Salesforce (Competitor platform)
- IQVIA (Strategic partner)
- Microsoft, Antropic (AI partners)
Key Concepts:
- Industry Cloud for Life Sciences: The strategic vision of integrating software, data, and consulting services onto a common platform tailored specifically for the pharmaceutical and life sciences sector.
- AI Agents: Specific, automated AI applications integrated into Veeva products (e.g., for document intake, safety case processing) designed to replace core human labor or enhance insight generation.
- Vault Basics: A streamlined, professional solution for small biotech companies, allowing them to adopt Veeva's core clinical and quality tools early and scale up to the full enterprise suite without migration.
- GxP / 21 CFR Part 11: Regulatory standards governing quality and electronic records in the life sciences industry, which Veeva's platforms are designed to ensure compliance with.