Veeva AI Partner || Maximizing Efficiency with Veeva AI Partner

This video provides an in-depth exploration of the Veeva AI Partner Program, detailing how it enables the development and delivery of innovative Generative AI (GenAI) solutions specifically tailored for the life sciences industry. The speaker outlines Veeva’s strategic approach to fostering AI innovation by providing select partners with essential resources, including software, direct data API access, enablement training, and comprehensive support. The core objective of the program is to allow partners to build GenAI solutions powered by Veeva data that are seamlessly integrated with existing Veeva applications, thereby maximizing efficiency and driving customer success.

A critical component highlighted is the technical infrastructure supporting these solutions: the Veeva platform and the Vault Direct Data API. The speaker emphasizes that GenAI applications require accurate, secure, and timely data to deliver value, which the Direct Data API facilitates by enabling data access up to 100 times faster than traditional request/response APIs. Furthermore, Veeva Vault is unique in its ability to manage both content and data on a single platform. This capability allows AI partners to quickly extract necessary data, build innovative solutions, and, crucially, deliver the results and processed data directly back into Vault. This ensures that the AI-generated insights or content can be incorporated immediately into the customer’s existing workflows and business processes, maximizing adoption and impact.

The presentation identifies three key reasons why customers choose Veeva AI partners: they are proven partners focused on customer success, they utilize the powerful Vault Direct Data API access, and they employ Veeva-trained personnel. The video then transitions to showcasing specific use cases and the challenges solved by several established AI partners, illustrating the practical application of the program’s resources. These examples demonstrate the breadth of AI application across commercial and medical operations within the pharmaceutical sector.

Specific partner case studies reveal how AI is transforming core operations. Partners like Anel and TransPerfect focus on optimizing the content supply chain through content automation and GenAI solutions. Their use cases include content generation, modular content identification, and content chatbots, which accelerate content to market by streamlining discovery, rapid assembly, review, and reuse. Coply addresses the regulatory and compliance side by automating the Medical, Legal, and Regulatory (MLR) review process. Their AI reviewer integrates with Vault PromoMats to provide fast, consistent reviews, scanning content for compliance and brand alignment while offering automatic encoring, effectively serving as an MLR PreCheck tool. Finally, Ora focuses on commercial effectiveness, delivering an integrated GenAI solution that provides real-time predictive insights directly within Veeva CRM, enhancing sales call planning, pre-call insights, and HCP segmentation. These examples underscore the program's focus on solving high-value, industry-specific challenges using integrated AI.

Key Takeaways: • Strategic Importance of the Veeva AI Partner Program: The program is essential for firms seeking to develop and deploy proprietary AI solutions within the highly regulated life sciences ecosystem, offering necessary access to Veeva’s platform, data, and support structure. • Vault Direct Data API as a Competitive Differentiator: The Direct Data API enables data access up to 100 times faster than traditional methods, which is critical for real-time GenAI applications that require secure, timely, and accurate data to deliver immediate value to end-users. • Single Platform for Content and Data Management: Veeva Vault’s ability to manage both content and data centrally simplifies the AI development lifecycle, allowing partners to build solutions that seamlessly integrate AI output back into customer workflows. • Validated AI Use Cases in Commercial Operations: The program validates high-impact AI applications, including enhancing sales effectiveness through real-time predictive insights in Veeva CRM for call planning, pre-call analysis, and HCP segmentation (e.g., Ora). • AI for Content Supply Chain Optimization: GenAI is actively being used by partners (Anel, TransPerfect) to automate the content lifecycle, focusing on modular content identification, content generation, and streamlining the MLR review process to accelerate time-to-market for promotional materials. • Automating Regulatory Compliance (MLR): AI solutions are effectively automating the MLR review process (e.g., Coply’s MLR PreCheck), ensuring content consistency, alignment with brand guidelines, and automatic encoring, which is vital for maintaining regulatory adherence. • Focus on Seamless Workflow Integration: A core requirement for successful AI deployment is the ability to deliver results and data directly back into Veeva Vault, ensuring that AI insights are immediately actionable within the customer's existing business processes. • Partner Selection Criteria: Customers prioritize partners who demonstrate a proven focus on customer success, possess expertise in leveraging the Vault Direct Data API, and employ Veeva-trained personnel, indicating the need for specialized domain knowledge alongside technical AI skills.

Tools/Resources Mentioned:

• Veeva AI Partner Program
• Veeva Vault
• Vault Direct Data API
• Veeva CRM
• Vault PromoMats (implied by MLR review use case)

Key Concepts:

• GenAI Solution: Generative Artificial Intelligence applications designed to create new content, data, or insights.
• Vault Direct Data API: A high-speed interface enabling partners to access data from Veeva Vault significantly faster than standard APIs, crucial for real-time AI processing.
• MLR PreCheck: An AI-driven process that automates the initial review of promotional content for compliance with Medical, Legal, and Regulatory standards before formal submission.
• Content Automation: Using AI and GenAI to streamline the creation, assembly, review, and reuse of content within the pharmaceutical content supply chain.

Examples/Case Studies:

• Anel & TransPerfect: Solved challenges in content supply chain optimization through content automation, modular content identification, and content generation, accelerating content time-to-market.
• Coply: Developed an AI reviewer that integrates with Vault PromoMats to automate the MLR review process, providing fast and consistent reviews (MLR PreCheck).
• Ora: Delivered an integrated GenAI solution providing real-time predictive insights within Veeva CRM to enhance sales effectiveness, focusing on call planning, pre-call insights, and HCP segmentation.