GlobalVision x Veeva Brings Seamless Integration to Lifesciences

This video provides an in-depth exploration of the seamless integration between GlobalVision's automated proofreading technology and Veeva Vault PromoMats, specifically tailored for the life sciences industry. The primary purpose is to highlight how this integration helps pharmaceutical and life sciences brands proofread critical content, such as packaging and labels, at scale, thereby accelerating product time-to-market without compromising quality or regulatory compliance. The video positions Veeva as the global leader in cloud software for life sciences and introduces GlobalVision as the expert in document comparison and inspection, emphasizing their combined strength in transforming content review processes.

The presentation delves into the significant challenges faced by commercial and medical teams in the life sciences sector when managing content. It illustrates the complexity of manual content review, citing scenarios involving documents with up to 15 revisions, multiple collaborators, and hundreds of annotations from various departments, all working under tight deadlines. This manual process is identified as a major bottleneck, prone to errors slipping through the cracks and consuming excessive time for proofreading, directly impacting speed, efficiency, and compliance—all critical priorities within the industry. The video effectively frames this as a trade-off that companies traditionally face: speed versus accuracy, and then introduces the integration as a solution that eliminates this compromise.

GlobalVision's document comparison tool is presented as a sophisticated solution, built from the ground up with the user in mind, offering an intuitive workflow that is clear and easy to use. Unlike simple add-ons, this tool captures everything from content to formatting in a single pass. The integration with Veeva Vault is highlighted as a multi-tenant solution that offers multiple powerful comparison options, seamlessly fitting into existing customer workflows. It is not restricted to matching only text or layouts and requires minimal initial input. The results are summarized in an annotated file, a format preferred and relied upon by customers. By leveraging Veeva's strength in managing digital assets and documents with GlobalVision's expertise in comparison and inspection, the integration aims to significantly reduce the cycle time for shared clients, facilitate cleaner handoffs between teams, and ultimately result in fewer overall revisions, ensuring products reach the market faster and more safely.

Key Takeaways:

• Criticality of Speed, Efficiency, and Compliance: The life sciences industry places paramount importance on speed, efficiency, and regulatory compliance, particularly in content creation, review, and distribution. Manual processes often create a detrimental trade-off between these vital aspects.
• Challenges of Manual Content Review: Commercial and medical teams frequently grapple with complex content workflows involving numerous revisions (e.g., 15 revisions), multiple collaborators, and hundreds of annotations, leading to significant time consumption and a high risk of errors.
• Veeva Vault PromoMats as an Industry Standard: Veeva is recognized as the global leader in cloud software for the life sciences industry, with Vault PromoMats specifically designed to transform how teams create, review, and distribute compliant content at scale.
• GlobalVision's Automated Proofreading Solution: GlobalVision offers a specialized document comparison tool that automatically identifies differences and suggests errors by comparing documents, encompassing both content and formatting in one pass.
• Seamless Integration for Enhanced Workflow: The GlobalVision x Veeva integration allows for direct, multi-tenant integration into Veeva Vault, providing powerful comparison options that seamlessly align with existing customer workflows, eliminating the need for constant uploading and downloading of documents.
• Intuitive and Comprehensive Comparison: The comparison tool is designed with an intuitive workflow, making it clear and easy to use. It is not limited to text or layout matching but captures all discrepancies, requiring little to no initial input from the user.
• Reduced Cycle Times and Improved Handoffs: By automating the proofreading process, the integration significantly reduces the content review cycle time, leading to cleaner handoffs between departments and fewer overall revisions.
• Faster and Safer Market Entry: The ultimate benefit of this integration is enabling life sciences companies to get their products to market faster while maintaining the highest standards of quality and regulatory safety.
• Leveraging Specialized Strengths: The partnership combines Veeva's leadership in managing digital assets and documents with GlobalVision's excellence in comparing and inspecting them, creating a synergistic solution for content integrity.
• Focus on User-Preferred Output: The comparison results are seamlessly summarized in an annotated file format, which is preferred and relied upon by customers in their daily workflows, ensuring practical usability.

Tools/Resources Mentioned:

• Veeva Vault PromoMats: A cloud-based platform by Veeva for managing promotional materials and content in the life sciences industry, focusing on compliance and efficiency.
• GlobalVision: An automated proofreading technology and document comparison tool designed to identify differences in content and formatting.

Key Concepts:

• Content Proofreading: The process of reviewing content (e.g., packaging, labels, promotional materials) to identify and correct errors in text, graphics, and formatting, crucial for accuracy and compliance.
• Regulatory Compliance: Adherence to the rules, regulations, and standards set by regulatory bodies (e.g., FDA, EMA) governing the pharmaceutical and life sciences industries, particularly concerning product information and marketing materials.
• Digital Asset Management (DAM): The process of organizing, storing, and retrieving digital assets, such as documents and media, which Veeva Vault excels at for life sciences content.
• Cycle Time Reduction: Decreasing the total time required to complete a process, from start to finish, which in this context refers to the content review and approval process.
• Commercial Operations Optimization: Enhancing the efficiency and effectiveness of activities related to sales, marketing, and customer engagement within a company, often through technological solutions.