VISEVEN | 2018 | Webinar | Evolve your expertise in Veeva

This webinar, presented by Viseven, focuses on evolving Veeva expertise, particularly in managing multichannel content for pharmaceutical and life sciences companies. The speaker introduces e-Wizard, a unique platform designed to simplify content creation, localization, adaptation, and publishing to various Veeva solutions such as Veeva CRM, Veeva Vault PromoMats, Veeva Approved Email, Veeva CLM, Veeva CoBrowse, and Veeva MyInsights. The discussion highlights how e-Wizard addresses common challenges like the need for specialized knowledge, human resources, and high costs associated with traditional content management, offering a solution that streamlines workflows, ensures compliance, and provides actionable insights for commercial operations.

Key Takeaways:

• Veeva Ecosystem Integration: The e-Wizard platform offers deep, two-way integration with a comprehensive suite of Veeva solutions (CRM, Vault PromoMats, Approved Email, CLM, CoBrowse, MyInsights), enabling seamless content management and data synchronization across the pharmaceutical commercial ecosystem.
• Content Lifecycle Optimization: e-Wizard drastically simplifies and accelerates the content lifecycle, from creation and localization to approval and publishing, by providing tools for converting various file types to HTML5 CLM, managing a global store of approved content, and offering a component-based templating approach for consistent branding and efficient adaptation.
• Enhanced Commercial Operations & Analytics: The platform supports the creation of interactive presentations, remote visits, and customizable dashboards (leveraging Veeva MyInsights) to deliver targeted interactions, track detailed KPIs (e.g., slide duration, prescriptions, email open rates), and provide rich analytics for real-time monitoring of communication channel efficiency.
• Reduced Operational Overhead: By automating content publishing and providing flexible tools, e-Wizard aims to reduce reliance on external agencies, minimize administrative work, and significantly cut down the time and cost associated with managing and deploying compliant marketing and sales content within the regulated life sciences industry.
• Compliance and Reusability: The platform emphasizes the use of approved content, master templates, and a component library to ensure global branding consistency, facilitate effortless localization, and maintain regulatory compliance while maximizing content reusability across different channels and regions.