TFS : Enabling Greater CRO and Client Alignment Video

Veeva Systems Inc

/@VeevaSystems

Published: August 6, 2020

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This video provides an in-depth exploration of the critical need for alignment between Contract Research Organizations (CROs) and their pharmaceutical and biotech clients, specifically within the context of outsourced Pharmacovigilance (PV) activities. The speaker, representing TFS (a CRO), establishes that the continuous increase in PV outsourcing elevates the criticality of the CRO’s role in managing patient safety. Since all safety decisions are inherently data-driven, a primary challenge arises when the safety database management is outsourced: sponsors often face limitations in direct, timely access to their own safety data, which compromises effective oversight and decision-making.

From the CRO perspective, the value proposition for outsourcing is access to specialized expertise, including therapeutic area knowledge and broad experience gained from working with diverse clients. To truly capitalize on this expertise and foster genuine partnerships, the CRO must seamlessly integrate into the client’s organization through advanced technology. This integration requires optimized and standardized workflows and processes that facilitate rapid data exchange. Crucially, this data sharing must extend beyond core safety case data to include metrics concerning the performance of the CRO itself and the overall PV system's efficiency. The ultimate business impact of successful alignment is a highly successful partnership that delivers a PV system that is both high quality and cost-efficient, ensuring patient safety through timely data access for the right decision-makers.

The speaker details TFS’s specific journey in implementing Veeva Vault Safety to achieve this closer alignment, recognizing that customer needs vary significantly based on their development stage and outsourcing model. They categorize customer scenarios to illustrate the complexity of data access requirements. For instance, in pre-marketing stages involving a single study, the sponsor might only need access for medical review and quality control (QC). However, in a full partnership model spanning multiple studies, different sponsor personnel—potentially varying on a per-study basis—require access. Post-marketing scenarios introduce further complexity, particularly when the sponsor outsources case processing but retains critical regulatory functions in-house, such as the Qualified Person for Pharmacovigilance (QPPV). In such hybrid models, the chosen safety system must guarantee the QPPV immediate and comprehensive access to the safety data for compliance and oversight. TFS's system selection criteria were therefore focused on finding a solution flexible enough to address this entire spectrum of unique customer needs and granular access requirements.

Key Takeaways:

  • Data Access is Paramount in Outsourcing: The increasing trend of outsourcing Pharmacovigilance (PV) work makes the lack of direct, seamless access to the safety database by the sponsor the single greatest technological limitation, hindering effective data-driven decision-making and regulatory oversight.
  • Partnership Requires Technological Integration: True CRO-client partnerships are enabled by technology that allows for seamless integration into the client’s organization, requiring optimized, standardized workflows and processes that go beyond simple data transfer.
  • Demand for Comprehensive Metrics: Effective oversight necessitates rapid sharing of not only core safety data but also performance metrics related to the CRO’s efficiency and the overall performance of the PV system, allowing sponsors to monitor quality and cost-efficiency.
  • System Flexibility for Diverse Models: Any modern safety system must be flexible enough to support the wide range of outsourcing models prevalent in the life sciences, from single-study contracts in pre-marketing to complex, multi-study post-marketing partnerships.
  • QPPV Access is a Compliance Mandate: In hybrid outsourcing models where case processing is handled by the CRO but the QPPV (Qualified Person for Pharmacovigilance) remains in-house, the safety system must provide the QPPV with immediate, guaranteed access to all relevant safety data to maintain regulatory compliance and oversight.
  • Leveraging CRO Expertise: The primary reason clients outsource is access to expertise (therapeutic area knowledge, safety experience); technology must facilitate the transfer and application of the CRO’s best practices gained from working with multiple clients into each new partnership.
  • Granular Access Control is Essential: The chosen safety database must support granular access controls to manage different levels of access for various sponsor personnel—including medical reviewers, QC staff, and QPPVs—potentially across different studies or therapeutic areas.
  • Impact of Successful Alignment: When alignment is achieved through integrated technology and processes, the resultant PV system is high-quality and cost-efficient, directly supporting patient safety by ensuring the right individuals have the data they need precisely when they need it for critical decision-making.

Tools/Resources Mentioned:

  • Veeva Vault Safety: The specific platform implemented by TFS to improve CRO and client alignment in Pharmacovigilance.

Key Concepts:

  • Pharmacovigilance (PV): The process of monitoring and assessing the safety of drugs, especially after they have been marketed. The video focuses on the operational and data management aspects of PV outsourcing.
  • QPPV (Qualified Person for Pharmacovigilance): A mandatory regulatory role, particularly in the EU, responsible for the oversight of a company’s pharmacovigilance system. Their need for immediate access to safety data is a critical factor in system design.
  • Safety Database: The centralized, regulated system used to collect, manage, and report adverse event data for pharmaceutical products. Outsourcing the management of this database is a key focus of the discussion.