Know about Vault CRM - A discussion with @anirban

This video provides a comprehensive discussion on the ongoing migration from Veeva CRM (Salesforce-based) to the new Vault CRM, detailing the reasons behind this strategic shift by Veeva Systems, its phased implementation from 2025 to 2030, and the implications for pharmaceutical commercial operations. The speakers highlight the differences between the two platforms, emphasizing that Vault CRM leverages the native Veeva Vault architecture, which simplifies integration with other Vault applications like PromoMats and MedComms. A significant portion of the discussion is dedicated to the transformative AI use cases within the Veeva ecosystem, covering content automation, medical inquiry handling, and sales force effectiveness. The conversation also touches on the current adoption rates among pharma companies and the critical need for professionals to acquire Vault platform expertise.

Key Takeaways:

• Strategic Platform Shift: Veeva Systems is migrating its CRM offering from a Salesforce-dependent platform to a native Vault CRM by 2030, driven by a strategic decision to break ties with Salesforce, impacting all commercial operations in pharma.
• Enhanced Integration & Efficiency: Vault CRM offers simplified, native integration with other Veeva Vault applications (e.g., PromoMats, MedComms), streamlining workflows for promotional material creation, distribution, and medical inquiry management, leading to improved operational efficiency and cost savings.
• AI-Driven Commercial & Medical Operations: AI and LLM solutions are being actively integrated into the Veeva ecosystem to automate content tagging and compliance checks in PromoMats, power chatbots for faster medical inquiry responses in MedComms, and provide AI-generated "next best action" suggestions for sales reps in Vault CRM.
• Upskilling Imperative for Professionals: The migration necessitates that professionals with Veeva CRM experience, particularly those involved in CLM and approved email templates, must acquire deep knowledge of the Veeva Vault platform to remain effective and capitalize on new opportunities.
• Early Adoption by Pharma: Over 10 major pharmaceutical companies have already initiated the migration to Vault CRM, indicating a significant industry trend and a growing demand for Vault-specific expertise in consulting and development.