Your Business Partner (YBP)
↗Milan, Italy
Your Business Partner (YBP) is a strategy and innovation consultancy firm founded in 2008. The company specializes in applying anthropological methodologies, human-centered design, and phenomenology to help organizations—particularly in the healthcare, luxury, and financial sectors—drive business transformation and innovation.
YBP is known for its 'Innovation Line' methodology and its focus on Value-Based Healthcare (VBHC). They work internationally with offices in Milan and London, providing services that range from leadership management to the redesign of patient care pathways in collaboration with hospitals and pharmaceutical companies.
CLASSIFICATION
Company Type:Digital Health
Therapeutic Areas:
Industry:Consulting
Sub-Industry:Strategy and Innovation Consulting
SIZE & FINANCIALS
Employees:1-50
Founded:2008
Ownership:private
Status:operating
0
CORPORATE STRUCTURE
Key Partnerships:Fondazione IRCCS Ca' Granda, Ospedale Maggiore Policlinico (PERSEPHONE project)
COMPETITION
Position:Niche Player
LEADERSHIP
Key Executives:
Maria Rosaria Natale - Founder and CEO
LINKS
Website:y-b-p.it
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