Epsilon

Epsilon is a global advertising and marketing technology company that operates as a subsidiary of Publicis Groupe. The company specializes in data-driven marketing solutions, including customer relationship management (CRM), loyalty programs, email marketing, and digital media management, leveraging a comprehensive identity graph to help brands personalize consumer engagement at scale. Founded in 1969, Epsilon has evolved into a major player in the marketing technology space, focusing on outcome-based marketing. It provides services to a wide range of industries, including automotive, retail, financial services, and tourism, helping clients harness first-party data to enhance, activate, and measure marketing campaigns while maintaining a focus on consumer privacy.