LillyDirect is Eli Lilly's direct-to-consumer (DTC) digital healthcare platform, launched to simplify the patient experience for those managing chronic conditions like obesity, type 2 diabetes, and migraine. It is positioned as an "end-to-end digital healthcare experience" designed to improve access and affordability of select Lilly medicines, such as Zepbound, Mounjaro, Trulicity, and Emgality.
Key Features and Capabilities:
The platform offers several core services to streamline the patient journey:
- Access to Telehealth Providers: LillyDirect connects patients with independent telehealth providers (partners include FORM, 9amHealth, and COVE) who can assess the patient's condition and, if appropriate, issue a prescription. This provides an alternative or complement to in-person care.
- LillyDirect Pharmacy Solutions: This digital pharmacy channel, powered by third-party fulfillment services (like EVERSANA and Fuze Health, formerly Truepill), manages prescription fulfillment. It offers convenient options for patients to receive their medication.
- Direct-to-Consumer (DTC) Pricing: The platform provides discounted self-pay pricing for select Lilly medicines, often representing a significant discount (e.g., 50% or greater) compared to the list price of other similar medications.
- Flexible Fulfillment: Patients can choose between free home delivery directly from the LillyDirect third-party pharmacy or convenient local pick-up at a partner retail pharmacy, such as Walmart.
- Digital Prescription Management: Patients can manage their prescriptions, check insurance benefits, and access savings programs through the digital platform.
Target Users and Use Cases:
The primary target user is the individual patient (consumer) living with conditions treated by Lilly's key medications. The main use cases are: chronic weight management (Zepbound), type 2 diabetes treatment (Mounjaro, Trulicity), and migraine prevention (Emgality). The platform is designed for patients seeking a simplified, direct path to their prescribed medication, especially those who are self-pay or face high out-of-pocket costs.