PurpleLab's core product, HealthNexus™, is a no-code healthcare analytics platform designed to empower life sciences, payers, providers, and other stakeholders with rapid, precise real-world evidence (RWE). The platform leverages one of the largest claims databases in the US, aggregating over 50 billion medical and pharmaceutical claims representing more than 330 million patient lives and 98% of US payers.
Key Benefits & Capabilities:
HealthNexus is built to simplify and accelerate the process of generating RWE. Its no-code environment allows data analysts to perform work traditionally requiring SQL programmers, speeding up time-to-insight from weeks to minutes. The platform includes an embedded content layer with over 220,000 pre-packaged, clinically validated concept groups, which eliminates the need for manual coding and ensures semantic harmonization of disparate terminologies.
Data Enrichment and Compliance:
The data warehouse is enriched with critical attributes such as Social Determinants of Health (SDOH) scores, Risk Adjustment Factors (RAFs), Hierarchical Condition Categories (HCC), and the industry's most comprehensive Death Registry. PurpleLab maintains a fully de-identified, HIPAA-compliant, patient-level data warehouse, often leveraging solutions like Datavant for de-identification and patient linkage.
Target Users and Use Cases:
- Life Sciences (Pharma/Med Device): Market assessment, audience targeting (HCP/DTC), campaign measurement, HEOR, and clinical trial optimization (site selection, patient eligibility).
- Payers/Providers: Price intelligence, network optimization, and understanding comparative performance of treatments.
- Agencies & Media: Campaign strategy development and audience activation for omnichannel campaigns.
PurpleLab also offers specialized solutions like CLEAR (Comprehensive Layout for Exploration, Analysis, & Research) for flexible, patient-level claims data exploration in a hosted analytics sandbox, and a Trusted Price Intelligence solution for insights into contracted rates across payers and providers.