MarketBeam is an AI-driven, cloud-based social media management and employee advocacy platform purpose-built for highly regulated sectors, including life sciences, pharmaceuticals, biotech, healthcare, and financial services. The software's primary value proposition is enabling brands to amplify their social reach through employee networks while ensuring strict adherence to industry regulations.
Key Features and Capabilities:
- Compliant Publishing: Streamlines the Medical-Legal-Regulatory (MLR) review process by integrating with platforms like Veeva PromoMats. It automates the creation of desktop and mobile post mockups and provides built-in compliance checks to prevent unapproved content from being published, ensuring FDA and other regulatory compliance.
- AI-Driven Content Creation: Leverages AI (including ChatGPT/OpenAI) to automatically generate engaging, context-specific social media posts, reducing writer's block and manual effort.
- Controlled Employee Advocacy: Empowers employees and executives to become brand ambassadors by providing a library of pre-approved content for 1-click sharing or auto-sharing. Features like gamification and recognition encourage participation while maintaining brand consistency and compliance.
- Proactive Monitoring (Social Watch): Safely monitors social media for mentions, potential compliance risks, and adverse events. It provides automated notifications and allows for quick responses using a library of pre-approved messages.
- Holistic Campaign Analytics: Offers real-time, in-depth analytics that track performance from initial social engagement through to CRM conversions, helping to measure ROI and optimize strategy.
- Lead Capture and CRM Integration: Identifies lead engagement on platforms like LinkedIn and integrates data directly into CRM systems like HubSpot and Veeva CRM.
Target Users and Use Cases:
MarketBeam is ideal for marketing, compliance, and sales teams in mid-market and enterprise companies within regulated industries. Primary use cases include Social Media Management, Employee Advocacy, Regulatory Compliance, and Lead Generation.