IQVIA Performance Management and Insights (PM&I) is a suite of purpose-built, cloud-based business intelligence (BI) solutions for the life sciences industry. The core offering, IQVIA Orchestrated Analytics, empowers commercial leaders, brand managers, launch teams, and field forces with timely, actionable insights to drive better decision-making and maximize ROI.
Built on IQVIA's proprietary data, advanced analytics, and transformative technology, the solution offers out-of-the-box functionality that is configurable and scalable to all types and sizes of life science organizations.
Key Features and Capabilities
- AI Assistant & Conversational BI: Leverages Healthcare-grade AI and generative AI to transform complex business queries into clear, concise answers, providing integrated insights and next-best-action recommendations via natural language.
- Orchestrated Analytics: A modular, end-to-end suite for KPI tracking, timely insights, and identification of potential risks and opportunities.
- Master Data Management (MDM): An end-to-end solution that consolidates data across multiple domains for faster, more precise decisions.
- Orchestrated Customer Engagement (OCE): Embeds real-time intelligence into user workflows to help commercial teams personalize and optimize HCP engagements.
- Field Force Effectiveness: Includes a native iPad application (iq20/20) for field sales users with offline capability, goal-attainment KPIs, and peer benchmarking.
- Revenue Cycle Management (RCM) & E360: Supports complex rules, business process flows, and services for safety, regulatory, quality, and medical information.
- Self-Service Reporting: Provides powerful and intuitive ad hoc querying, advanced filtering, and data visualization tools.
Target Users and Value
The platform is designed for a diverse set of user personas across life sciences, including executive leadership, commercial operations, brand managers, and field sales representatives. It aims to accelerate commercial execution, ensure a single source of truth with seamless data integration, and maintain compliance and privacy with Healthcare-grade AI and governance.