Creatio Pharma is a specialized Customer Relationship Management (CRM) and workflow automation solution built on Creatio's no-code, AI-native platform. It is designed to meet the unique and complex needs of pharmaceutical companies, focusing on streamlining operations, enhancing customer relationships with Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs), and ensuring strict adherence to industry regulations.
Key Capabilities
The platform provides comprehensive tools for managing the entire commercial lifecycle of a pharmaceutical company. Key features include a 360-degree view of HCPs and customers, enabling personalized interactions and tailored offers. It features robust Field Force Automation, which is critical for medical representatives (med reps), offering tools for route planning, call scheduling, and activity recording during visits. The dedicated mobile app supports both online and offline modes, ensuring sales reps can work efficiently regardless of connectivity.
For compliance, Creatio Pharma includes features for managing regulatory documentation and ensuring adherence to standards like HIPAA. It also offers specialized functionality for Adverse Event Management, allowing for quick tracking and documentation of product side effects for safety and compliance. The underlying no-code platform allows business users (citizen developers) to easily extend and customize the solution without complex coding, accelerating implementation and adaptation to evolving business needs.
Target Users and Use Cases
Creatio Pharma is utilized by a range of roles, including Sales Representatives, Marketing Managers, Compliance Officers, and Production Supervisors. Primary use cases include: Field Sales Rep Visit Planning and Execution, Regulatory Compliance and Documentation, Multi-channel HCP/Customer Engagement, Adverse Event Monitoring and Proactive Case Management, and Sampling Management.